Method

How it works

Every finding is labelled by where it came from, and every number shows how many plays and games stand behind it.

Each week

  1. Scope

    Your staff names the opponent, the phases that matter most and the questions you want answered.

  2. Build

    We assemble the evidence from sources we are permitted to use, apply the sample-size rules and label every claim.

  3. Deliver

    The brief reaches your staff ahead of game day, with the film checklist ready for quality control.

  4. Refine

    Your feedback on what was useful shapes the next week’s brief.

Three evidence classes

Every finding carries one label. A finding takes the lowest label of anything it depends on.

  • PBP_OBSERVED

    Observed

    Read directly from recorded play-by-play, or counted from it by a fixed rule.

    “Went for it on 4th-and-1 or 2 in 7 of 12 chances, 8 games.”

  • MODEL_INFERRED

    Estimated

    Estimated by a documented model, such as the expected points of a starting field position. Always labelled as an estimate.

    “About 0.5 expected points for 10 yards of field position near midfield.”

  • FILM_VERIFIED

    Confirmed on film

    Confirmed on authorized film by a named reviewer.

    Required for anything about alignment, assignment, coverage or technique.

Sample sizes, every time

The number of plays behind a claim is printed next to it. Always.

  • Count and games

    Every number shows its count and the games behind it, for example “7 of 12, 8 games”.

  • 15 plays, 3 games

    A rate or a ranking needs at least 15 plays across at least 3 games.

  • Flagged when small

    Anything smaller is tagged LOW-SAMPLE and shown as counts only: no percentage and no ranking.

  • Outliers named

    When one long play drives an average, we show the number without it, or drop the claim.

  • Penalties apart

    Plays wiped out by a penalty are counted separately, not mixed into averages.

Data standards

Permitted sources

We use only data sources whose terms allow our use, and we record where every number came from.

Confidential by default

Your staff’s questions, film and feedback stay with your program. We don’t share them, and we don’t name the programs we work with.

Nothing invented

If the data can’t support a claim, we don’t make it. Alignments, coverages and assignments are stated only when confirmed on film.